功能性面料及其研發(fā)背景

市場(chǎng)需求正在發(fā)生趨勢(shì)性變化，消費(fèi)更加注重效益，追求性價(jià)優(yōu)，呈現(xiàn)出從注重量的滿足向追求質(zhì)的提升轉(zhuǎn)變。消費(fèi)更加注重情感屬性，追求精神上的愉悅，從關(guān)注有形產(chǎn)品向關(guān)注服務(wù)體驗(yàn)轉(zhuǎn)變。消費(fèi)者對(duì)商品的時(shí)代性需求逐漸增長(zhǎng)，追求個(gè)性化和時(shí)尚化，從模仿型排浪式消費(fèi)向個(gè)性化、多樣化消費(fèi)轉(zhuǎn)變。轉(zhuǎn)變特征主要表現(xiàn)為以下三點(diǎn)：

The market demand is undergoing a trend change, consumption is more focused on efficiency, seeking the best price,It shows a shift from the satisfaction of the quantity to the improvement of the quality.Consumption is more focused on emotional attributes and pursues spiritual pleasure.From focusing on tangible products to focusing onservice experience.Consumers' demand for the era of goods is gradually increasing, pursuing individualization and fashion, from imitation-type and wave-type consumption to individualized and diversified consumption. The transformation characteristics are mainly manifested in the following three points:

①消費(fèi)需求升級(jí)Consumer demandupgrade

隨著科學(xué)技術(shù)的進(jìn)步及生活水平的提高，健康、舒適、環(huán)保、智能成為人們生活方式的主流。

With the advancement of science andtechnology and the improvement of living standards, health, comfort,environmental protection and intelligence have become the mainstream ofpeople's lifestyles.

②消費(fèi)更趨理性Consumption is morerational

消費(fèi)者在消費(fèi)過程中，更多的關(guān)注產(chǎn)品的實(shí)用性、功能性和安全性，實(shí)用主義、品質(zhì)消費(fèi)成為發(fā)展趨勢(shì)。

In the process of consumption, consumers are more focus on the practicability, functionality andsafety of products, and pragmatism and quality consumption have become the development trend.

③內(nèi)需潛力巨大Huge potential of domesticdemand

消費(fèi)已經(jīng)成為國內(nèi)經(jīng)濟(jì)增長(zhǎng)的主動(dòng)力，規(guī)模龐大、活力充沛的國內(nèi)市場(chǎng)將為紡織行業(yè)提供強(qiáng)大的發(fā)展動(dòng)力。

Consumption has become the main driving force for domestic economic growth. The large-scale and energetic domestic market will provide a strong driving force for the textile industry.

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